Orpi, France's leading real estate cooperative network, partnered with Kleio to transform how buyers and sellers begin their property journey — turning online discovery into a high-performance, AI-assisted lead generation engine across the entire national network.

The real estate sector is undergoing a profound shift in usage. Most future buyers and sellers now start their journey online and no longer want to fill out forms or wrestle with impersonal filters; they expect to interact naturally, as they would with a human advisor. Whether finding the ideal property, getting precise information about a neighborhood, requesting services, or estimating a property's value, the expectation is clear: personalization, immediacy, and relevance.

To anticipate this revolution, Orpi deployed a custom AI platform developed with Kleio. The collaboration grew out of the RENT trade show, where Kleio was named Startup of the Year 2025 — a prize sponsored by Orpi. Just three months after development began, the solution went fully live: available on Orpi.com and deployed across all 1,250 agency websites in the national network, enabling every local agency to showcase its catalog and territorial specificities through a new-generation assistant that unifies all of Orpi's data and historical expertise.

Behind the scenes, Kleio's technology orchestrates dozens of specialized agents connected to a unified knowledge base. These agents work together to analyze projects, advise users, and recommend the properties, services, and solutions best suited to each life project. This ultra-precise qualification generates higher-quality opportunities, allowing Orpi's 8,000 advisors to focus on human guidance rather than repetitive triage.

Beyond the experience on Orpi.com, the deployment opens a new strategic frontier: the direct connection of Orpi's property catalog to AI-powered search engines via Kleio Agents. Orpi's real estate offering is now natively accessible and interpretable by major conversational AI platforms — ChatGPT, Google AI Overview, and Claude. A user formulating a real estate search directly with these assistants can receive recommendations of Orpi properties in real time, securing the network a leading presence where new search intentions now begin.

"The real estate journey of tomorrow will be increasingly AI-assisted, and we chose to take the lead. In three months, we kept our commitment: the platform is live, on Orpi.com and in each of our 1,250 agencies. It is a disruptive tool that leverages the immense richness of our data to better serve our clients and our 8,000 advisors," explains Guillaume Martinaud, President at Orpi.

"We are proud to put our technological power at the service of the real estate leader to transform every search into a precise recommendation, while keeping the human expert at the center of the final decision. With this deployment, Orpi becomes one of the first real estate networks in the world to natively connect its catalog to next-generation AI search engines," adds Adrien Mathieu, President at Kleio.

The result is a real estate network positioned ahead of a structural shift in demand — capturing high-intent prospects at peak interest, qualifying them with precision, and delivering measurable growth, with a 20% increase in leads generated across the network. This partnership reaffirms Orpi's position as a pioneer, placing AI at the service of both efficiency and human relationships.