Boost online conversion and lead generation for a leading European Travel Distributor

Driving High-Intent Lead Gen and AI-Native Conversational Sales

4000
Travel Advisors
1000
Agencies
225
Franchise websites deployed
200M
travel options ingested across 80k products
"Conversational AI allows us to offer a personalized experience, improve our customer insights, and strengthen our commercial performance", Bertrand Bonnefoi, Digital and Marketing Director at Selectour.

Selectour and Kleio have strategically deployed an advanced conversational AI application across Selectour’s entire digital ecosystem, encompassing Selectour.com, nearly 300 individual agency websites, and the workstations of 4,000 advisors to maximize online conversion and accelerate high-intent lead generation for its local branches.

By integrating Kleio’s agentic AI platform, the partnership has moved beyond standard chatbots to create a sophisticated sales engine that interprets complex traveler intent through natural language processing, delivering instant, high-relevance recommendations that drastically reduce friction throughout the purchasing journey.

This performance is fueled by a massive real-time data ingestion engine that processes over 200 million data points from a vast 80,000-product catalog, ensuring that every recommendation is backed by live inventory and precise availability.

Beyond optimizing direct digital sales, the technology acts as an intelligent routing layer that qualifies prospects and seamlessly connects them to the most relevant local agency, providing advisors with a steady stream of pre-qualified opportunities.

Crucially, the deployment utilizes a multi-agent architecture and a unified product data engine specifically engineered for the emerging A2A (Agent-to-Agent) model; this future-proof framework ensures Selectour is fully prepared to interface directly with external AI search engines and personal assistants, allowing the network to capture and fulfill travel demand initiated by autonomous AI agents within an increasingly headless and interconnected search landscape.

About the company
Selectour is Europe’s largest travel cooperative, comprising a network of 1,000 independent agencies and 4,000 travel advisors
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Industry
Travel & Hospitality
Revenue
€3,5B+
With kleio since
July 1, 2025
Adrien Mathieu
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