“Conversational AI allows us to offer a personalized experience, improve our customer insights, and strengthen our commercial performance.” — Bertrand Bonnefoi, Digital and Marketing Director at Selectour.

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Selectour and Kleio have strategically deployed an Agentic Commerce platform across Selectour’s entire digital and physical ecosystem — encompassing Selectour.com, nearly 300 individual agency websites, and the workstations of 4,000 travel advisors — to maximize online conversion and accelerate high-intent lead generation for its local branches.

At the core of the deployment is Kleio’s Knowledge Engine: a purpose-built data infrastructure that processes over 200 million data points from a vast 80,000-product catalog in real time, ensuring every recommendation is grounded in live inventory, precise availability, and complex relational constraints. This moves the platform well beyond standard chatbots — instead functioning as a sophisticated sales engine that interprets traveler intent through natural language and delivers high-relevance recommendations that drastically reduce friction throughout the purchasing journey.

Beyond optimizing direct digital sales, the system acts as an intelligent routing layer that qualifies prospects and seamlessly connects them to the most relevant local agency — providing advisors with a steady stream of pre-qualified, high-intent leads, contributing to a 30% increase in conversion across the network.

Crucially, the deployment is built on a multi-agent architecture specifically engineered for the emerging A2A (Agent-to-Agent) model. This future-proof framework ensures Selectour is fully prepared to interface directly with external AI search engines and personal assistants — including platforms like ChatGPT and Gemini — allowing the network to capture and fulfill travel demand initiated by autonomous AI agents within an increasingly headless and interconnected search landscape.

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