Havas Voyages: Scaling High-Intent Lead Generation through Agentic AI

Driving a 100% Increase in Web-to-Agency Lead Volume via Real-Time Conversational Orchestration and Advanced CRM Integration

1,000
Travel Advisors
350
Physical Agencies
100%
Increase in lead generated through the web
120M
travel options ingested across 40k products
"To gain market share, we have decided to partner with Kleio to deploy an end-to-end Conversational AI solution dedicated to Lead Generation. This collaboration has already boosted lead generation from our web channel through an engaging and personalized conversational experience, paving the way for a full AI-driven omnichannel purchasing journey" - Christophe Jacquet, CEO Havas Voyages

Havas Voyages, a Tier-1 European travel retailer with over 350 physical agencies and €1B+ in annual volume, partnered with Kleio to replace legacy chatbot systems with an end-to-end Agentic AI solution.

Deployed across high-traffic desktop and mobile platforms, the system is engineered to bridge the gap between digital discovery and local expertise, transforming the web channel into a high-velocity growth engine. By orchestrating up to 20 specialized sub-agents in real time, the platform conducts tens of thousands of autonomous, personalized sales conversations to surgically identify traveler needs and intent.

The solution ingests massive datasets from the Orchestra booking system, CMS, and FAQs to recommend tailored travel packages in natural language while ensuring every lead is qualified and structured for immediate CRM transfer. This seamless integration allows for the conversion of web prospects in under two minutes, routing them to the optimal travel expert or conversion channel.

The results have been transformative: a 100% increase in web-generated leads and the successful automation of thousands of qualified opportunities within the first three months. Building on this success, Havas Voyages is now implementing Kleio’s advanced product search engine to enable natural language discovery across tens of millions of products, with plans to scale this AI framework across the entire Marietton Group.

About the company
Havas Voyages is a Tier-1 European travel retailer and a leader in the French market, managing an annual business volume of over €1 billion. A key subsidiary of the Marietton Group, the company operates an extensive network of 350 physical agencies and 1,200 experts, providing premium, personalized travel services to both B2C and B2B clients through a seamless omnichannel approach.
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Industry
Travel & Hospitality
Revenue
€1B+
With kleio since
June 19, 2024
Adrien Mathieu
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