Havas Voyages: Scaling High-Intent Lead Generation through Agentic AI

How Kleio's Agentic Commerce platform doubled Havas Voyages' web-to-agency lead volume with real-time conversational AI and CRM integration.

1,000
Travel Advisors
350
Physical Agencies
100%
Increase in lead generated through the web
< 2 min
average web-to-CRM lead qualification time
“To gain market share, we have decided to partner with Kleio to deploy an end-to-end Conversational AI solution dedicated to Lead Generation. This collaboration has already boosted lead generation from our web channel through an engaging and personalized conversational experience, paving the way for a full AI-driven omnichannel purchasing journey.” — Christophe Jacquet, CEO Havas Voyages

Havas Voyages, a Tier-1 European travel retailer managing over €1B in annual volume across 350 physical agencies and 1,200 experts, partnered with Kleio to replace legacy chatbot systems with an end-to-end Agentic Commerce solution built for measurable revenue impact.

Deployed across high-traffic desktop and mobile platforms within weeks, Kleio’s platform bridges the gap between digital discovery and local agency expertise — transforming the web channel into a high-velocity growth engine. The backbone is Kleio’s Knowledge Engine, which ingests massive datasets from the Orchestra booking system, CMS, and FAQs to make the full product catalog instantly queryable through natural language, without hallucination or missing constraints.

Kleio’s Agentic Orchestration layer coordinates up to 20 specialized sub-agents simultaneously, each handling a specific dimension of the traveler’s needs — from destination intelligence to pricing and availability. This architecture powers tens of thousands of autonomous, personalized sales conversations that surgically identify intent, qualify the prospect, and route them to the optimal advisor or conversion channel. The result: web prospects converted and transferred to the CRM in under two minutes.

The impact was transformative: a 100% increase in web-generated leads within the first three months, with thousands of qualified opportunities successfully automated. Building on this foundation, Havas Voyages is now deploying Kleio’s advanced natural language product search engine across tens of millions of products — with plans to scale the full Agentic Commerce framework across the entire Marietton Group, positioning the network to capture demand across both direct channels and the emerging AI search ecosystem.

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About the company
Havas Voyages is a Tier-1 European travel retailer and a leader in the French market, managing an annual business volume of over €1 billion. A key subsidiary of the Marietton Group, the company operates an extensive network of 350 physical agencies and 1,200 experts, providing premium, personalized travel services to both B2C and B2B clients through a seamless omnichannel approach.
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Industry
Travel & Hospitality
Revenue
€1B+
With kleio since
June 19, 2024
Adrien Mathieu
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