Selectour and Kleio Launch Conversational AI to Boost Sales and Prepare for the Era of Agentic Commerce in Travel

Adrien Mathieu
December 10, 2025
3
min read

Paris,France, December 9, 2025

Selectour, France's leading network of independent travel agencies, and Kleio, a software company specializing in Agentic AI for sales, jointly announce the deployment of a conversational AI application across Selectour's entire digital ecosystem.The technology is now available on Selectour.com and selectour-affaires.com, nearly 300 agency websites, and to the network's 4,000 advisors.

The result of a multi-year partnership between Selectour and Kleio and a three-month configuration project, this conversational AI understands travelers' intentions expressed in natural language, instantly recommends the best travel options, and guides users throughout their purchasing journey, through to connection with the most relevant agency or completion of online sales.

Integrated into travel advisors' workstations, it also becomes a daily assistance tool, improving efficiency, recommendation relevance, and sales conversion.

With this deployment, Selectour aims to accelerate its online sales, generate more opportunities for its agencies, and offer an enhanced experience to both travelers and advisors.

This innovation is built on Kleio's agentic AI platform, designed to optimize the sale of complex products through a multi-agent architecture and an advanced product data unification engine. It enables product search and recommendation in natural language as well as seamless orchestration of omnichannel purchasing journeys.

"Conversational AI allows us to offer a personalized experience, improve our customer insights, and strengthen our commercial performance," states Bertrand Bonnefoi, Digital and Marketing Director at Selectour.
"Our goal is to provide our 4,000 travel advisors with the most powerful tools to maximize their efficiency and the relevance of their recommendations. The integration of Kleio's conversational AI directly into their workstations is amajor technological advancement that supports this ambition. It is a true daily assistance tool that not only accelerates the search for complex products through its data unification engine but also enables the orchestration of fluid, omnichannel customer journeys," adds Hubert Prades, Chief Information Officer at Selectour.
"Our collaboration with Selectour illustrates the concrete transformation that agentic AI brings to the travel sector. This major milestone also prepares for the future connection of the network's AI agents to AI search engines like ChatGPT, Gemini, or Perplexity," emphasizes Philippe Wellens, CEO at Kleio.

About Selectour

Selectour is France's leading network of independent travel agencies with 1,000 member agencies distributed throughout the country and overseas territories. The group is a travel distributor in both tourism and business travel. Selectour leverages its 50 years of expertise to satisfy its customers daily with more than 4,000 travel advisors who have already helped more than 2 million clients travel. In agencies and online, the group provides access to a wide variety of offerings (stays, custom trips, tours, and business travel). Its leadership position gives it negotiating power with suppliers that allows it to offer the best prices. Selectour is also at the forefront of technology.

Moreinformation: www.selectour.com

About Kleio

Kleio develops an Agentic AI platform that simplifies the sale of complex products. Its AI agents understand intentions in natural language, automatically recommend the best offers, and automate low-value tasks. The platform already orchestrates hundreds to thousands of conversations, generates tens of thousands of product recommendations, and processes a growing volume of transactions. Founded in 2023 by former C3 AI members, Kleio aims to become the reference AI system for the era of Agentic Commerce.

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