Real estate is changing dramatically, and AI agents are leading shift

In 2025, the real estate industry is transforming faster than ever before. Across Europe, investment volumes surged by 23% in 2024 to €206 billion. Meanwhile, in the United States, existing home sales are projected to climb by 3.3%.

Yet this boom doesn’t mark a return to traditional ways of doing business. Today’s buyers are digitally savvy and move fast, expecting real-time, highly personalized experiences at every touchpoint. In a world where attention spans are shrinking and digital noise is constant, standing out has never been harder. 

Traditional sales approaches, once effective, are now struggling to keep pace. Buyers expect more than just listings. They expect tailored experiences that feel relevant and responsive to their needs. Hyper-personalization has shifted from a nice-to-have to a business necessity, and firms that deliver AI-driven, personalized interactions are not just capturing attention - they are building stronger connections and winning clients in an increasingly competitive market.

This is exactly where generative AI steps in. As buyers demand faster, more tailored experiences, the role of AI in real estate is expanding rapidly. The global generative AI market for real estate is valued at approximately $437.65 million in 2024, expected to reach $488.06 million by 2025, and projected to soar to around $1.3 billion by 2034, growing at a CAGR of 11.52% over the decade. In North America alone, the market size is $179.44 million in 2024 and is set to expand at the fastest rate, with a CAGR of 11.66% through the forecast period.

Source: https://www.precedenceresearch.com/generative-ai-in-real-estate-market

At Kleio, we believe AI agents are becoming essential partners for real estate firms wanting to meet these modern expectations. Acting as always-on digital teammates, AI agents instantly engage leads, automate tedious administrative work, surface strategic insights, and connect fragmented systems.

Their role isn’t to replace human agents, but rather to clear the operational clutter so human professionals can focus on building relationships, offering empathy, and closing deals. By combining human emotional intelligence with AI-driven speed and insight, firms can supercharge lead generation, accelerate conversions, and deliver a superior client experience.

Traditional real-estate models are no longer enough

The pressure on traditional real estate models has never been greater. Rising operational costs, shrinking commission margins, and soaring client expectations are pushing outdated methods to their breaking points. Many top agents find themselves overwhelmed with manual tasks like data entry and scheduling follow-ups, which leaves them less time for what really matters: nurturing client relationships.

In the past, real estate firms could thrive by simply hiring more agents or investing in broader advertising campaigns to boost traffic. But today, that strategy feels increasingly outdated. Buyers expect personalized service on their terms, often outside of regular business hours. Speed, intelligence, and client-centricity have become the new currency of success.

Yet despite growing investment in digital channels, real estate website conversion rates remain low. Serviceform and Real Geeks report that most real estate websites convert less than 1% of visitors, with even the best performers reaching only 2% to 3% across all traffic sources -  and these numbers do not specifically isolate direct traffic. 

In comparison, Invesp estimates the average direct traffic conversion rate across industries at 3.5%. Real estate typically lags behind this benchmark, largely due to the high-value, infrequent nature of property transactions.

Today, 75% of top real estate brokerages in the US already use AI tools regularly. These firms are leading today primarily because they can respond the fastest to every client’s response with hyper-personalisation, with the greatest precision. 

In addition, building hybrid teams where AI agents support human talent will allow real estate businesses to engage every lead immediately, eliminate operational bottlenecks, and give agents the freedom to focus on what they do best: building trust and closing deals.

Introducing our AI workforce: Lisa, Alex, and Kate

At Kleio, we have proudly raised €3 million to revolutionize the real estate experience with conversational AI. We have created three AI agents - Lisa, Alex, and Kate - each designed to solve specific operational challenges that real-estate firms face today.

Despite massive technological advances, many real estate firms still rely on outdated, clunky systems that were built for a slower, more predictable market. These legacy tools often result in slow lead response times, inconsistent CRM entries, and disconnected data systems that create operational friction.

Every delay or disconnected experience erodes trust and increases the chances of losing a deal before it ever closes. Legacy tools simply can’t deliver the real-time engagement, personalization, or responsiveness that modern clients demand.

Lisa is the ultimate sales and marketing autopilot. She’s always on, engaging visitors across websites, emails, and chat platforms. Lisa doesn’t just respond; she understands context, emotions, and intent, delivering personalized recommendations in real time.

Firms using Lisa have reported a 200% increase in leads captured and a 50% improvement in lead-to-conversion rates. She ensures that no opportunity is missed, even when your human team is offline, by managing early-stage engagement and nurturing prospects until they’re ready for human interaction.

Lisa is connected directly to your complex property catalog, enabling her to intelligently match each lead with the most relevant offers based on their preferences, budget, and real-time availability. She doesn’t just send generic listings - she delivers precise, personalized recommendations that align with what each buyer truly wants.

She’s present at every touchpoint of the digital customer journey, starting with engaging traffic 24/7 through human-like sales conversations to pre-scheduling a house viewing based on the real-time availability of the agent’s calendar. Lisa follows up with intelligent questions before scheduling a viewing, uncovering each lead’s true intent, remembering their detailed preferences, and ensuring they’re matched with the right properties - with speed, precision, and accuracy in every conversation.

Alex plays the role of a strategic copilot for sales teams, delivering real-time, actionable insights to help agents maximize deal value. From identifying upsell opportunities to crafting personalized offers, preparing client-ready proposals, and even generating tailored selling arguments for each product, he equips agents with the intelligence they need to accelerate the sales cycle. He can also retrieve real-time information about a client’s past home purchases or inquiries within the same agency, helping agents understand a client’s overall preferences before a viewing, perfect for tailoring the experience, especially for luxury real estate agents.

Kate is our customizable powerhouse. She integrates with your systems, tailors to your workflows, and delivers a seamless, compliant client experience. Combining Lisa’s engagement and Alex’s strategy, Kate boosts conversions, connects data silos, and scales personalization effortlessly. She’s perfect for agencies that have their own use cases and need tailored adoption of our AI capabilities.

Together, Lisa, Alex, and Kate transform how real estate businesses operate - making them faster, smarter, and more client-centric, without sacrificing the vital human connection.

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Unlock new growth opportunities through powerful data

One of the most powerful advantages of using AI agents is their ability to transform every client interaction into actionable insights.

At Kleio, our AI workforce doesn’t just automate tasks - it continuously learns. Every conversation, every question, and every client interaction adds to a growing base of intelligence. Firms gain access to real-time insights into buyer preferences, common objections, top-performing listings, and even early warning signs of shifting market demand.

Instead of relying on outdated quarterly reports or intuition, leaders can make informed, evidence-based decisions dynamically. This agility allows firms to fine-tune pricing strategies, optimize marketing campaigns by being present at every touchpoint of the customer journey, and adjust product catalogues faster than competitors - keeping them firmly ahead of the curve.

Why your human agents are still central to success

Even as AI takes on more operational roles, the human element in real estate remains irreplaceable. Buying or selling a home is not just a transaction - it’s an emotional journey filled with hopes, fears, and dreams (35% say buying a home is more stressful than planning a wedding, and more than 60% of GenZ and millennials have cried at least once during their home purchasing journeys!).

AI can provide speed, data, and convenience, but it cannot replicate genuine empathy, intuition, or human connection during high pressure moments. These are the qualities that build trust, close deals, and create loyal, lifelong clients.

By handling routine tasks, AI frees human agents to focus on understanding clients’ true needs, providing reassurance, and navigating emotional complexities with grace and expertise. In the future of real estate, humans and AI will work hand-in-hand - with AI handling the "how" and humans mastering the "why”, boosting your client’s trust in every step of the way. 

Moving forward

The real estate industry is changing faster than ever, and the firms that adapt today will lead tomorrow. AI agents like Lisa, Alex, and Kate are not here to replace human agents, but to empower them to work smarter, faster, and more personally. By combining technology with emotional intelligence, firms can unlock new levels of growth, efficiency, and client trust.

The future of real estate isn't about choosing between AI and people - it's about achieving more with both. Ready to future-proof your firm? Book a call to discuss how AI agents could boost your agency’s lead generation.